President
Miss. Kou Huili
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General manager of Guangdong Heli Electric Appliance Co., Ltd
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General manager of Guangdong helijia import and Export Co., Ltd
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General manager of Shanghai Heli International Trade Co., Ltd
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President of Guangzhou Alumni Association of Henan Xinyang Normal University
Ability, enthusiasm and decisiveness are his first impression of Kou Huili. It's a coincidence why he set foot in a small household appliance factory.
Kou Huili, who graduated from the Department of politics and law of Henan Xinyang Normal University and majored in international trade, came to Guangdong in order to find better development opportunities. She first worked as an English translator in Nanhai household appliance company in Foshan, mainly responsible for the sales of European and American markets. After years of hard work in the home appliance industry, Kou Huili has also slowly accumulated her own network resources. Because she has a solid foundation in English and a forthright personality, she has made many engineers in the home appliance industry and many friends at home and abroad during her work.
Kou Huili, who has friends all over the world and is not satisfied with the ordinary, decided to start a business with the encouragement of her friends. Kou Huili knows that there are two important conditions for the establishment of a small household appliance factory: technology and market. After years of accumulation, Kou Huili has stable foreign market resources. Many foreign friends expressed great support when they knew she wanted to build her own factory. But what about technology? After learning that Kou Huili was going to open a small household appliance factory, a senior technical engineer around her decided to take a stake in technology and give full support. In this way, Kou Huili took the first step in her entrepreneurship - the establishment of Guangdong Heli Electric Appliance Co., Ltd!
In the interview with Kou Huili, she gave the impression that she was a heroine among women. When asked whether women would encounter more difficulties in entrepreneurship, she said, "It's not easy for women to start a business, but as long as you have enough action and execution ability, you can overcome these difficulties! Moreover, women have their own unique advantages in the business. For example, women give people more affinity and trust in business cooperation; secondly, they are more sensitive and easy to detect each other's cooperation intention and needs. Women are working We should be good at using our unique advantages and make our career better and better! "
Pay attention to the international situation and actively follow national policies
Business is business, business is business. However, what is Tao? Perhaps everyone has their own ideas and understanding. Kou Huili always believes that business is humanity. If the humanitarian line is practiced, the enterprise will certainly be invincible.
Of course, the manufacturers of small household appliances in China are not only Heli electric appliances, but also Heli electric appliances. However, why can small household appliances of Heli electric appliance always be favored by foreign buyers and have become a loyal brand in the eyes of foreign consumers since its establishment? In our contact with Kou Huili, we found the answer.
The main sales areas of Heli electric appliance are the Pearl River Delta and Yangtze River Delta, expanding the markets in Southeast Asia, Europe and the United States, and carrying out international import and export trade. Kou Huili led her team to conduct market research in these regions. She found that the electrical technology level in Southeast Asia, such as Sri Lanka and India, is relatively backward, and most local housewives use wire brushes to clean pots and utensils. Therefore, products exported to these regions cannot have non stick coatings. Kou Huili, who pays attention to details, and her team conduct in-depth market research on each target market. From the perspective of regional consumption differences, they try to meet the differentiated needs of customers in each target market, different customer groups and different regions, get the needs and expectations of customers, and produce products that meet the needs of customers and have high cost performance. Customers will naturally agree.
At the same time, heli electric pays attention to the quality of products, Kou Huili said: "We have a total quality management policy and establish a scientific, strict and efficient quality system to ensure product quality. When the production cost is high, we will earn less profits, but we will never reduce the quality of products because of profits. We must ensure that the products delivered meet the standards, which is why so many foreign manufacturers come to us for cooperation." Kou Huili firmly believes that only high-quality products can win consumers, and only by creating a brand can she stand out from the crowd. In order to achieve this, most of the products developed by Guangdong Heli Electric Appliance Co., Ltd. use high-quality materials and advanced technology to ensure product quality and improve the overall production efficiency to meet customer needs. Layers of checks, step by step refinement, showing the ambition of pursuing high-end, so the products have been favored by merchants since they were put into the market.
Now, Holly Electric is well-known in Sri Lanka, Vietnam, Indonesia, Myanmar, India, the Philippines, South Korea, Japan, Chiang Mai, Australia, Brazil, Argentina, South Africa and other countries. Sri Lanka's famous telesonic group and singer group have reached a long-term cooperative relationship with Lee electric appliance and conducted in-depth cooperation and negotiation with the Malaysian branch of Japan sharp group.
Layout 2022, adhere to export and enter the domestic market
From 2013 to 2018, the products of Guangdong Heli Electric Appliance Co., Ltd. were exported to more than 20 countries and regions overseas, favored by customers all over the world, and the market share of international trade sales increased steadily. All this is inseparable from the efforts of all the people. In 2019, heli Electric will usher in a greater challenge to explore and develop the domestic market. Although there are great differences in the sales mode and product style requirements between domestic and foreign markets, this is a greater test for Heli electric appliance. Kou Huili believes that with the persistence and continuous efforts of all Heli people, we will be able to build our own high-quality brand in China!
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